Brand

« Back to Dictionary Main | Browse other BUSINESS terms »

An identifying symbol, words, or mark that distinguishes a product or company from its competitors. Usually brands are registered (trademarked) with a regulatory authority and so cannot be used freely by other parties. For many products and companies, branding is an essential part of marketing.

This Glossary is provided by www.InvestorWords.com
Copyright©1997-2007 by WebFinance Inc. All Rights Reserved.

Related Terms