Apple worth buying below $110?

SallyG answered 2 months ago …

Initial superficial research shows the P/E ratio for AAPL at the current price (approx. $113) is about 20 and the stock pays no dividend; the P/E ratio is about the same as that of CocaCola (KO), which sells in the $40s or $50s (I checked, but I'm having a senior moment and have forgotten the exact price) and pays a dividend of approx. 3% based on current price. I think both companies have good products; I sold most of my AAPL stock recently at $130 (bought long ago at about $40; missed selling at the the top of $202), but kept some. AAPL is also trading near its 52-week low; I owned KO for a long time also, got impatient with the lack of appreciation and sold it, but ultimately bought it back at a slightly higher price. In hindsight, I should have just held on and collected the dividend (the P/E when I bought it was about 16, I believe). Traditionally P/Es of about 15 have been considered average.
So the question for you is this: What is your investment style? What do you consider a reasonable P/E, and what other factors enter into the decision? I convinced myself to go against my instincts and buy a few shares of FSLR at about $210 (down from $264) at a P/E of about 100; it's now down to $183 wth a P/E of 84. Still way too high in my mind. I'll probably buy more as the price goes down, because I do believe that the company has a good future, and I'll take this as a lesson to be wary of leaving my comfort zone. Only you can decide what your individual comfort zone is.