Myscreen just had a press release that, to me, seems rather impressive and the first major deal announced. (Oc

Myscreen just had a press release that, to me, seems rather impressive and the first major deal announced. However the share price has actually dropped since the news was announce on Oct. 27. Does this mean that the news was not impressive? Or, might that mean that the release did not receive the attention it deserved or . . . ? thanks